UTM Link Generator

Free

Generate UTM tracking parameters for your links to monitor campaign performance in Google Analytics. Create trackable URLs for email marketing, social media, and advertising campaigns.

100% Private

Instant Results

No Registration

Use the Tool

Start using the utm link generator below. All processing happens in your browser.

Base URL

Enter the URL you want to add UTM tracking parameters to

UTM Parameters

Source (utm_source) *

Medium (utm_medium) *

Campaign (utm_campaign) *

Term (utm_term)

Content (utm_content)

UTM Parameter Guide

Required Parameters

utm_source: Identifies where traffic comes from (google, facebook, newsletter)

utm_medium: Identifies the marketing medium (email, social, cpc)

utm_campaign: Identifies the specific campaign (summer_sale, product_launch)

Optional Parameters

utm_term: Identifies paid search keywords

utm_content: Differentiates similar content (button_color, header_image)

Key Features

Generate UTM tracking parameters automatically

Real-time URL preview with parameters

Copy generated URLs to clipboard

Support for all standard UTM parameters

Common source and medium suggestions

URL validation and encoding

Campaign tracking setup

Use Cases

Email marketing campaigns

Social media advertising

Google Ads tracking

Content marketing attribution

Influencer marketing

Affiliate link tracking

Cross-channel campaign analysis

Pro Tips

Use lowercase for UTM parameters

Keep parameter values descriptive but concise

Use consistent naming conventions across campaigns

Include campaign names for easy identification

Track both source and medium for complete attribution

Use term parameter for paid search keywords

Frequently Asked Questions

What are UTM parameters?

UTM parameters are tags added to URLs that help track the performance of marketing campaigns in Google Analytics and other analytics tools.

Which UTM parameters are most important?

utm_source (where traffic comes from), utm_medium (marketing medium), and utm_campaign (campaign name) are the most essential parameters.

Do UTM parameters affect SEO?

UTM parameters themselves don't directly affect SEO, but they help you understand which marketing efforts drive the most traffic and conversions.

Can I use UTM parameters on any URL?

Yes, UTM parameters can be added to any URL. They work with websites, landing pages, blog posts, and any web destination.

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